The offer behind the headline
Material terms belong alongside the promotion, not buried beneath the sales pitch.
SPECIALIST iGAMING CONTENT & EDITORIAL AGENCY
We Write
It Right.
Specialist gambling content.
From the source to your publishing desk.
Casino, sportsbook, sweepstakes and prediction market content for affiliate publishers, agencies and editorial teams. Original writing, with the research and review done before it reaches your desk.
Casino & sportsbookSweepstakes & social gamingPrediction markets
CONTENT & EDITORIAL SERVICES
The content your
publication runs on.
From a single review to ongoing editorial support, we work to your audience, market and publishing requirements.
01
Casino & sportsbook reviews
Help readers assess a site's features, limitations and material terms.
View service02
Sweepstakes & social gaming
Explain the model, the currencies and the conditions without borrowing misleading real-money terminology.
View service03
Prediction markets
Set out how the markets work, including prices, trading fees and settlement terms.
View service04
SEO guides & website pages
Answer the query with well-organised sections and enough detail to help readers take their next step.
View service05
Bonuses & promotions
Put the offer and its conditions in the same picture, so readers understand more than the headline.
View service06
Editorial review & improvement
Help your team resolve weak explanations, inconsistent wording and missed instructions before publication.
View serviceOUR PHILOSOPHY
We write for readers,
regulators and search engines.
Useful answers. Visible terms. Content that serves the reader before the click.
MARKETS WE COVER
Six markets.
Research for each brief.
A sweepstakes review for one state needs different language from an Ontario casino page. We establish the product and intended audience before deciding what belongs in the article.
BEFORE IT REACHES YOUR DESK
Your editors should
be moving work forward.
Not checking whether the writer read the brief.
Outsourcing should reduce your editorial workload. We check the details that can turn a delivered article into another editing assignment.
See our research and review processThe right words for the product
Sweepstakes currencies, sportsbook bets and prediction markets should not be described as if they work the same way.
Your instructions, throughout
Structure, terminology, house style and required details are checked against the brief.
WRITING SAMPLES
See how we handle
your kind of content.
Our public portfolio is being prepared. Tell us the format and market you want to assess, and we can discuss suitable examples.
YOUR NEXT BRIEF
Bring us your next brief.
Tell us the content, the market and the deadline.